Graphic design expos are a great way to see the latest advancements in technology. These expos draw thousands of people from industries such as advertising, webdesign corporations and marketing. Graphic designers must stay current with the latest graphic design software. Popular advertising trends include social media marketing techniques. The smartphone and the Internet has changed the way companies approach their marketing strategies. Social media is the most popular form of advertising in today’s markets. Advertisers use a number Read the rest of this entry »
With more than one billion connected users active on the world’s most popular social networks, many businesses have begun adopting social media marketing campaigns in an effort to increase their clout and drum up sales. Nevertheless, some business owners are hesitant to explore the world of digital marketing, instead favoring traditional promotional methods. In fact, social media can sometimes can have an even greater effect than paid advertisements or promotions.
Social media marketing is built on the premise Read the rest of this entry »
Promoting your business is the best possible way to bring in business, turn over a profit and help your company succeed. Although there are plenty of different advertising options that you can try out on your own, you should definitely consider hiring an advertising agency if you haven’t already.
One reason why hiring an advertising agency is a good idea is because you can count on one of these agencies to find the best possible advertising options for you. Since you will be working with an experienced professional, you won’t have to worry Read the rest of this entry »
There are many different kinds of examples of infographics out there from the signs you see on the subway to the parallax infographic from SecurityChoice. But just what is an infographic and what do they mean for the future of marketing and advertising?
Well, simply put, infographics are informative pictures.
It’s a hip name for something that you have seen pretty much your whole life. In the most basic sense, a Stop sign is an infographic was well as the little man on the stop light. That detailed chart you can find in most restaurants illustrating the Heimlich maneuver is also an infographic. That subway map illustrating all the little stops on a route – that is an infographic.
Infographics convey tremendous amounts of information in a simple and easy-to-follow format allowing passerbys and those with exceptionally short attention spans the opportunity to glean tremendous amounts of information in a short period of time. They are efficient marketing at its finest and they are incredibly easy to make, as well.
Infographics have infiltrated most forms of print media and enjoy a healthy shelf-life in an interactive format online and, one can safely surmise, that these may one day change marketing as a whole.
Successful viral campaigns can generate worldwide buzz in a matter of days, make an unknown company into a household name and turn an old-fashioned brand into a new trendsetter. Whether you love them or hate them, there is no denying that the following nine viral hits have changed the way people see the future of advertising.
In-house agency’s campaign for Blendtec’s design series blender was seen by over 134 million people since its initial launch Read the rest of this entry »
A professional website is the goal of most business owners. However, there is more to a website other than graphic design and layout. Business owners must use marketing techniques in order for visitors to find their website.
1. Website Should Clearly Define Your Business And Your Industry
Avoid using too many ads on your website and let your visitors know what your company does on your home page.
2. Website Should Contain Popular Keywords In Your Industry
If you use too many keywords, then the search engines may avoid your website.
3. Search Read the rest of this entry »
Often times, marketing is the most frustrating aspect of running a business. If your business isn’t popular or have the monopoly in your area, it can be difficult to get recognition. Here are ten things you can do to make sure your marketing campaign is successful.
1. Use social media
Social media is a great tool for getting the word out about your company. Use it to gain your audience’s attention.
2. Use articles
The best way to get traffic to your site is to create articles for different sites Read the rest of this entry »
As much as we might like to believe that the positive is true, it’s practically a fact at this point that appearances have a major impact on our mentality. When walking down a street of stores, shoppers are likely going to turn away from ones with crumbling signs and faded logos. They believe that the logos are a reflection of what is inside and are certain that the merchandise will be shoddy or the services will certainly be sub Read the rest of this entry »
Big companies spend thousands of dollars for corporate logos. You don’t have to spend all that money to get an equally professional design for your company’s logo. You can make the design yourself. It may take a little practice and learning, but you can absolutely make your own design. Here are some tips.
1. Learn the software
Many designers use programs like Adobe Illustrator and Photoshop. These tools are great for designing once you get the hang of the interface. Many professional designers spend years learning these programs, but Read the rest of this entry »